Difference Between Bad and Good Translation Agencies

Your business can’t thrive in any market if it doesn’t have the ability to communicate with its customers. This means you must have text translated properly, and there are countless translation agencies out there that claim to do this job well, but they aren’t all good. Some of them are even very bad and should be avoided at all costs. If you want your translations done correctly, you need to know the difference between bad and good translation agencies so you can avoid going with the wrong one. Here are 5 reasons why you need to know the difference between bad and good translation agencies.

1) Poor Communication

Communication is a vital part of any relationship, including business relationships. If your company does not communicate in a way that its clients can understand, it risks losing important customers over time. Choosing a good translation agency is your first step towards finding one with great communication skills. Even if you do find a quality translation agency, take time to get to know their processes before hiring them. A bad translator will often hide behind poor communication as an excuse for other issues within their work. A good translation service will have processes set up where you feel comfortable sharing ideas and suggestions with your agency; after all, communication works both ways! But don’t just listen – make sure to request samples of previous work so that you can see how well they handle various situations. It’s always a smart idea to ask around and learn what others think about specific agencies. Word-of-mouth is always a powerful tool!

2) Lack of Ethics

When choosing a translation agency, it’s important to know whether they are ethical. Honest, reputable agencies are more than willing to offer references upon request. Some even have good business practices of offering clients a money-back guarantee in case they’re unhappy with their work. Also keep an eye out for copywriters that engage in click bait tactics, such as making promises they can’t deliver on and posting enticing social media ads or Google search results. If something sounds too good to be true, it probably is! Choose your vendors wisely!

3) Lack of Expertise

When it comes to translations, companies don’t want a company that doesn’t have strong experience in what they do. An agency with no track record isn’t likely going to be able to deliver you quality work. This is not always true in every situation, but often it is. If you are considering hiring an agency without a good reputation, you may want to reconsider because of their lack of expertise.  Do some research on past clients and get referrals from other businesses if possible. The right translation agency will give you solid references so that you can ensure your project will come out as intended, on time, and within budget.

4) Unprofessionalism

No one wants their company or product represented poorly, so it’s no surprise that bad translation agencies often give off a fly-by-night vibe. Working with an agency that doesn’t have established vetting or customer support systems can set you up for failure before you even start. This can be frustrating when your business is online and, in a time, sensitive situation.  Think about if you hired someone who showed up late every day, couldn’t figure out how to translate your document, charged way too much money, and never returned phone calls—would you trust them with a second job? Me neither.

5) Failure to Follow Instructions

When you’re seeking out translation services, there are several red flags that should automatically cause you to steer clear of a particular agency. Here are five reasons why you need to know how to identify bad translation agencies from good ones. #1: Bad translation agencies don’t have accreditation or proof of certification #2: Bad translation agencies don’t use technology for quality assurance #3: Bad translation agencies will give you bad feedback #4: Bad translators rush jobs #5: Bad translators work on projects they aren’t qualified for or interested in.


Customers want translation from a good translation agency that they can rely on. Bad translation agencies provide untrustworthy translations, but customers don’t know which are bad until it’s too late. Use these five reasons to make sure you find a good one!


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